The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2017
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/33955/1/33955.pdf http://ir.uitm.edu.my/id/eprint/33955/ http://ijsmssarawak.com/ijsms_vol_2_2/43-60%20The%20Influence%20of%20Perceived%20Benefits%20on%20Young%20Malaysian%20Facebook.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|