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Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising w...

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Main Authors: Iberahim, Hadijah, Zulkurnain, Nur Amira Zureena, Raja Ainal Shah, Raja Nazian Adila, Rosli, Siti Quraisyiah
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Sarawak 2019
Subjects:
Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Personality
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/33251/1/33251.pdf
https://ir.uitm.edu.my/id/eprint/33251/
http://www.ijsmssarawak.com/
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spelling my.uitm.ir.332512022-08-26T09:08:13Z https://ir.uitm.edu.my/id/eprint/33251/ Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.] Iberahim, Hadijah Zulkurnain, Nur Amira Zureena Raja Ainal Shah, Raja Nazian Adila Rosli, Siti Quraisyiah Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Personality Purchasing. Selling. Sales personnel. Sales executives Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior. Universiti Teknologi MARA Cawangan Sarawak 2019-03 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33251/1/33251.pdf Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]. (2019) International Journal of Service Management and Sustainability (IJSMS), 4 (1). pp. 1-24. ISSN 2550-1569 http://www.ijsmssarawak.com/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Personality
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Personality
Purchasing. Selling. Sales personnel. Sales executives
Iberahim, Hadijah
Zulkurnain, Nur Amira Zureena
Raja Ainal Shah, Raja Nazian Adila
Rosli, Siti Quraisyiah
Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
description Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
format Article
author Iberahim, Hadijah
Zulkurnain, Nur Amira Zureena
Raja Ainal Shah, Raja Nazian Adila
Rosli, Siti Quraisyiah
author_facet Iberahim, Hadijah
Zulkurnain, Nur Amira Zureena
Raja Ainal Shah, Raja Nazian Adila
Rosli, Siti Quraisyiah
author_sort Iberahim, Hadijah
title Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
title_short Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
title_full Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
title_fullStr Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
title_full_unstemmed Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
title_sort visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / hadijah iberahim ... [et al.]
publisher Universiti Teknologi MARA Cawangan Sarawak
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/33251/1/33251.pdf
https://ir.uitm.edu.my/id/eprint/33251/
http://www.ijsmssarawak.com/
_version_ 1743110368736051200
score 13.211869

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