Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]
Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising w...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Sarawak
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33251/1/33251.pdf https://ir.uitm.edu.my/id/eprint/33251/ http://www.ijsmssarawak.com/ |
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