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Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi

The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perce...

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Main Author: Mat Nawi, Muhammad Hafizuddin
Format: Thesis
Language:English
Published: 2012
Subjects:
Marketing
Customer services. Customer relations
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf
http://ir.uitm.edu.my/id/eprint/33196/
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spelling my.uitm.ir.331962020-08-05T06:39:11Z http://ir.uitm.edu.my/id/eprint/33196/ Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi Mat Nawi, Muhammad Hafizuddin Marketing Customer services. Customer relations Purchasing. Selling. Sales personnel. Sales executives The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perceived value. This study also was conduct to examine the underlying factors that might be influence the customer’s intentions to purchase the organic and healthy food products. Moreover, questionnaire had been used in order to get feedback from respondents. Researcher had distributed 120 questionnaires to Binaraya PKINK staffs, Telekom Malaysia Pengkalan Chepa branch staffs, Teachers from Sekolah Kebangsaan Parang Puting and Sekolah Menengah Kebangsaan Kemumin. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis. The correlation analysis was used to test the hypothesis in this study. The finding on reliability was good and it considers that all dependent are acceptable. The findings of this paper suggest five factors are significant for explaining the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. Based from the results obtained in this study, researcher suggests some recommendations like make the further research to get more accurate result in the future. It also recommend that make the organic and healthy food awareness among customer and reducing the price will attract more customer purchase intention of organic and healthy food 2012-06 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf Mat Nawi, Muhammad Hafizuddin (2012) Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi. Degree thesis, Universiti Teknologi MARA, Kelantan.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Customer services. Customer relations
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Marketing
Customer services. Customer relations
Purchasing. Selling. Sales personnel. Sales executives
Mat Nawi, Muhammad Hafizuddin
Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
description The aim of this study was to examine the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. There are five (5) independent variables that been studied, which were health consciousness, the attitude, product info and labeling, food safety concern and perceived value. This study also was conduct to examine the underlying factors that might be influence the customer’s intentions to purchase the organic and healthy food products. Moreover, questionnaire had been used in order to get feedback from respondents. Researcher had distributed 120 questionnaires to Binaraya PKINK staffs, Telekom Malaysia Pengkalan Chepa branch staffs, Teachers from Sekolah Kebangsaan Parang Puting and Sekolah Menengah Kebangsaan Kemumin. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis. The correlation analysis was used to test the hypothesis in this study. The finding on reliability was good and it considers that all dependent are acceptable. The findings of this paper suggest five factors are significant for explaining the factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu. Based from the results obtained in this study, researcher suggests some recommendations like make the further research to get more accurate result in the future. It also recommend that make the organic and healthy food awareness among customer and reducing the price will attract more customer purchase intention of organic and healthy food
format Thesis
author Mat Nawi, Muhammad Hafizuddin
author_facet Mat Nawi, Muhammad Hafizuddin
author_sort Mat Nawi, Muhammad Hafizuddin
title Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_short Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_full Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_fullStr Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_full_unstemmed Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
title_sort factors that influence customer’s purchase intention of organic and healthy food in kota bharu / muhammad hafizuddin mat nawi
publishDate 2012
url http://ir.uitm.edu.my/id/eprint/33196/1/33196.pdf
http://ir.uitm.edu.my/id/eprint/33196/
_version_ 1685651026970935296
score 13.211869

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