The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables i...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/33082/1/33082.pdf http://ir.uitm.edu.my/id/eprint/33082/ |
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