The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
An endorser or a spokesperson is frequently used by marketers in their product advertisements as a credible source that is hoped to influence the attitude of consumers in the marketplace toward the shown advertisement, the brand and most importantly their purchase intentions. Corporate credibility C...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perlis
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/32723/1/32723.pdf http://ir.uitm.edu.my/id/eprint/32723/ https://jurnalintelek.uitm.edu.my/index.php/main |
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