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1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid

Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a criti...

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Main Author: Rashid, Nur Farahin
Format: Student Project
Language:English
Published: 2011
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Personal finance. Financial literacy
Online Access:http://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf
http://ir.uitm.edu.my/id/eprint/32266/
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spelling my.uitm.ir.322662020-10-30T03:02:15Z http://ir.uitm.edu.my/id/eprint/32266/ 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid Rashid, Nur Farahin Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer satisfaction Personal finance. Financial literacy Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a critical management issue today. For these reasons, customer satisfaction is the primary focus of this study. The data for this research was collected from 40 customers of Bank Rakyat Masai who applied and successfully obtained a personal loan in Bank Rakyat Masai where majority of them are from the government sector and private sector. The main objective of this report is to identify the factors that influence the level of customer satisfaction when choosing 1-Aslah Personal Financing. This study is initiated to look into the process of disbursing 1-Aslah personal financing and how it affects the customer level of satisfaction. There are many levels of satisfactions whether from the services management, public image of that particular bank, product that provided by the bank and others. In this study, the researcher collects the information about customer satisfaction from interview, observation, website and secondary data such as journal, article, annual report and also text book. This study will help Bank Rakyat Masai to identify their weakness in order to achieve the level of customer satisfaction towards 1-Aslah Personal Financing. The study utilized questionnaires as the instrument for collecting data. Questionnaires have been distributed to 40 respondents. The data collected was analyzed using techniques of frequency distributions, reliability analysis and also Cronbach’s Alpha of Statistical Package for Social Sciences (SPSS) version 16.0. The results were presented in frequency tables and charts. The study was found that majority of the customers are satisfied with the services quality of BRM staffs and also quality of 1-Aslah Personal Financing-I products. In conclusion, some suggestion and strategies have been made to minimize problem that occur in Bank Rakyat Masai. This is important because it will help Bank Rakyat Masai to improve their quality service and it will affect the level of customer satisfaction towards Bank Rakyat Masai product and service. 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf Rashid, Nur Farahin (2011) 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Personal finance. Financial literacy
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Personal finance. Financial literacy
Rashid, Nur Farahin
1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
description Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a critical management issue today. For these reasons, customer satisfaction is the primary focus of this study. The data for this research was collected from 40 customers of Bank Rakyat Masai who applied and successfully obtained a personal loan in Bank Rakyat Masai where majority of them are from the government sector and private sector. The main objective of this report is to identify the factors that influence the level of customer satisfaction when choosing 1-Aslah Personal Financing. This study is initiated to look into the process of disbursing 1-Aslah personal financing and how it affects the customer level of satisfaction. There are many levels of satisfactions whether from the services management, public image of that particular bank, product that provided by the bank and others. In this study, the researcher collects the information about customer satisfaction from interview, observation, website and secondary data such as journal, article, annual report and also text book. This study will help Bank Rakyat Masai to identify their weakness in order to achieve the level of customer satisfaction towards 1-Aslah Personal Financing. The study utilized questionnaires as the instrument for collecting data. Questionnaires have been distributed to 40 respondents. The data collected was analyzed using techniques of frequency distributions, reliability analysis and also Cronbach’s Alpha of Statistical Package for Social Sciences (SPSS) version 16.0. The results were presented in frequency tables and charts. The study was found that majority of the customers are satisfied with the services quality of BRM staffs and also quality of 1-Aslah Personal Financing-I products. In conclusion, some suggestion and strategies have been made to minimize problem that occur in Bank Rakyat Masai. This is important because it will help Bank Rakyat Masai to improve their quality service and it will affect the level of customer satisfaction towards Bank Rakyat Masai product and service.
format Student Project
author Rashid, Nur Farahin
author_facet Rashid, Nur Farahin
author_sort Rashid, Nur Farahin
title 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
title_short 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
title_full 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
title_fullStr 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
title_full_unstemmed 1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
title_sort 1 aslah personal financing-i and customer satisfaction: a case study of bank rakyat, masai / nur farahin rashid
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf
http://ir.uitm.edu.my/id/eprint/32266/
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score 13.211869

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