Staff View: Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet

Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the...

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Main Author:	Mohd Taupet, Siti Suraya Fareha
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/31386/1/31386.pdf http://ir.uitm.edu.my/id/eprint/31386/
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id	my.uitm.ir.31386
record_format	eprints
spelling	my.uitm.ir.313862020-09-08T06:10:24Z http://ir.uitm.edu.my/id/eprint/31386/ Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet Mohd Taupet, Siti Suraya Fareha Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the organization. This study focused in perception on customer in term of hotel image, physical quality, staff service and value for money. All this elements used as an independent variable and dependent variables is customer loyalty. The main objective of this research is to identify the level of customer loyalty towards Naza Talyya Melaka. Second is to identify the relationship between customer perceptions and customer loyalty. Third is to identify the most influential factor toward customer loyalty at Naza Talyya Melaka. This research is conducted at Naza Talyya Melaka and 65 respondents have been asked randomly using questionnaire to gain feedback to the hotel. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31386/1/31386.pdf Mohd Taupet, Siti Suraya Fareha (2014) Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hospitality industry. Hotels, clubs, restaurants, etc. Food service Mohd Taupet, Siti Suraya Fareha Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
description	Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the organization. This study focused in perception on customer in term of hotel image, physical quality, staff service and value for money. All this elements used as an independent variable and dependent variables is customer loyalty. The main objective of this research is to identify the level of customer loyalty towards Naza Talyya Melaka. Second is to identify the relationship between customer perceptions and customer loyalty. Third is to identify the most influential factor toward customer loyalty at Naza Talyya Melaka. This research is conducted at Naza Talyya Melaka and 65 respondents have been asked randomly using questionnaire to gain feedback to the hotel.
format	Student Project
author	Mohd Taupet, Siti Suraya Fareha
author_facet	Mohd Taupet, Siti Suraya Fareha
author_sort	Mohd Taupet, Siti Suraya Fareha
title	Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
title_short	Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
title_full	Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
title_fullStr	Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
title_full_unstemmed	Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
title_sort	enhancing customer loyalty at naza talyya melaka / siti suraya fareha mohd taupet
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/31386/1/31386.pdf http://ir.uitm.edu.my/id/eprint/31386/
_version_	1685650781487759360
score	13.211869

Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet

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