The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
There are many brand names of products and services emerge in the market today, but to sustain and survive in the industry it quite difficult. It is difficult to create brand equity and attract customer awareness towards company products and services. Thus, this study is done to examine what are the...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/31312/1/31312.pdf http://ir.uitm.edu.my/id/eprint/31312/ |
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