Cover Image

The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie

There are many brand names of products and services emerge in the market today, but to sustain and survive in the industry it quite difficult. It is difficult to create brand equity and attract customer awareness towards company products and services. Thus, this study is done to examine what are the...

Full description

Saved in:
Bibliographic Details
Main Author: Shafie, Siti Nurbadriah
Format: Student Project
Language:English
Published: 2011
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Online Access:http://ir.uitm.edu.my/id/eprint/31312/1/31312.pdf
http://ir.uitm.edu.my/id/eprint/31312/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.31312
record_format eprints
spelling my.uitm.ir.313122020-09-07T01:31:35Z http://ir.uitm.edu.my/id/eprint/31312/ The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie Shafie, Siti Nurbadriah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty There are many brand names of products and services emerge in the market today, but to sustain and survive in the industry it quite difficult. It is difficult to create brand equity and attract customer awareness towards company products and services. Thus, this study is done to examine what are the effective marketing communication elements that can be practiced by Ikhlas Consultant & Services to build brand equity. The data for this study is sourced from questionnaires distributed to 80 respondents around Skudai, Johor. There are two types of assisted questionnaires designed, which are multiple choice, and likert scale. All data were analyzed using frequency analysis and cross tabulation. The result indicated the effective marketing communication that can be used by Ikhlas Consultant & Services in order to increase customer awareness and create customer loyalty. Recommendations to Ikhlas Consultant & Services to build Takaful Ikhlas Brand Equity more prefer to marketing communication tools that can be practiced by Ikhlas Consultant & Services. 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31312/1/31312.pdf Shafie, Siti Nurbadriah (2011) The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Shafie, Siti Nurbadriah
The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
description There are many brand names of products and services emerge in the market today, but to sustain and survive in the industry it quite difficult. It is difficult to create brand equity and attract customer awareness towards company products and services. Thus, this study is done to examine what are the effective marketing communication elements that can be practiced by Ikhlas Consultant & Services to build brand equity. The data for this study is sourced from questionnaires distributed to 80 respondents around Skudai, Johor. There are two types of assisted questionnaires designed, which are multiple choice, and likert scale. All data were analyzed using frequency analysis and cross tabulation. The result indicated the effective marketing communication that can be used by Ikhlas Consultant & Services in order to increase customer awareness and create customer loyalty. Recommendations to Ikhlas Consultant & Services to build Takaful Ikhlas Brand Equity more prefer to marketing communication tools that can be practiced by Ikhlas Consultant & Services.
format Student Project
author Shafie, Siti Nurbadriah
author_facet Shafie, Siti Nurbadriah
author_sort Shafie, Siti Nurbadriah
title The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
title_short The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
title_full The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
title_fullStr The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
title_full_unstemmed The effectiveness of marketing communication element used by Ikhlas Consultant & Services (ICS), Johor Bahru to build brand equity / Siti Nurbadriah Shafie
title_sort effectiveness of marketing communication element used by ikhlas consultant & services (ics), johor bahru to build brand equity / siti nurbadriah shafie
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/31312/1/31312.pdf
http://ir.uitm.edu.my/id/eprint/31312/
_version_ 1685650772698595328
score 13.211869

Similar Items