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Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at

This research study was carried out to investigate the factors that influencing the purchasing intention of smartphone among students. The students in Kolej Komuniti Pagoh (KKP) and Kolej Komuniti Ledang (KKL) were being the respondents for this research. Researcher had list down four factors that i...

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Main Author:	Po’at, Siti Khairiani
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Social influence. Social pressure
Online Access:	http://ir.uitm.edu.my/id/eprint/31155/1/31155.pdf http://ir.uitm.edu.my/id/eprint/31155/
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id	my.uitm.ir.31155
record_format	eprints
spelling	my.uitm.ir.311552020-08-24T07:14:02Z http://ir.uitm.edu.my/id/eprint/31155/ Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at Po’at, Siti Khairiani Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Social influence. Social pressure This research study was carried out to investigate the factors that influencing the purchasing intention of smartphone among students. The students in Kolej Komuniti Pagoh (KKP) and Kolej Komuniti Ledang (KKL) were being the respondents for this research. Researcher had list down four factors that influence the purchase intention among students which is product features, brand name, product price and social influence. SPSS statistic was being used as for analyze and interpret the questionnaire data. This study was a descriptive study and quantitative data collection method and convenience sampling method had been used. The students in KKP and KKL was being targeted as the respondents because they are young adults generation. This study was used the primary and secondary data collection method. The list of secondary data collection was journals, internet research, online article and text book. The questionnaire-based survey was used and 100 copies were distributed and being analyzed through SPSS. Descriptive analysis, reliability analysis, Pearson correlation coefficient test, multiple regression analysis and central tendency were being choosen as data analysis techniques. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/31155/1/31155.pdf Po’at, Siti Khairiani (2014) Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Social influence. Social pressure
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Social influence. Social pressure Po’at, Siti Khairiani Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
description	This research study was carried out to investigate the factors that influencing the purchasing intention of smartphone among students. The students in Kolej Komuniti Pagoh (KKP) and Kolej Komuniti Ledang (KKL) were being the respondents for this research. Researcher had list down four factors that influence the purchase intention among students which is product features, brand name, product price and social influence. SPSS statistic was being used as for analyze and interpret the questionnaire data. This study was a descriptive study and quantitative data collection method and convenience sampling method had been used. The students in KKP and KKL was being targeted as the respondents because they are young adults generation. This study was used the primary and secondary data collection method. The list of secondary data collection was journals, internet research, online article and text book. The questionnaire-based survey was used and 100 copies were distributed and being analyzed through SPSS. Descriptive analysis, reliability analysis, Pearson correlation coefficient test, multiple regression analysis and central tendency were being choosen as data analysis techniques.
format	Student Project
author	Po’at, Siti Khairiani
author_facet	Po’at, Siti Khairiani
author_sort	Po’at, Siti Khairiani
title	Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
title_short	Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
title_full	Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
title_fullStr	Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
title_full_unstemmed	Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at
title_sort	exploring the factors influencing purchase intention of smartphone among students in kolej komuniti pagoh and kolej komuniti ledang, johor, malaysia / siti khairiani po’at
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/31155/1/31155.pdf http://ir.uitm.edu.my/id/eprint/31155/
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score	13.211869

Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at

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