Exploring the factors influencing purchase intention of smartphone among students in Kolej Komuniti Pagoh and Kolej Komuniti Ledang, Johor, Malaysia / Siti Khairiani Po’at

This research study was carried out to investigate the factors that influencing the purchasing intention of smartphone among students. The students in Kolej Komuniti Pagoh (KKP) and Kolej Komuniti Ledang (KKL) were being the respondents for this research. Researcher had list down four factors that i...

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Bibliographic Details
Main Author: Po’at, Siti Khairiani
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/31155/1/31155.pdf
http://ir.uitm.edu.my/id/eprint/31155/
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