Staff View: To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh

The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of me...

Full description

Saved in:

Bibliographic Details
Main Author:	Mohd Noh, Saidatul Zafirah
Format:	Student Project
Language:	English
Published:	2011
Subjects:	Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf http://ir.uitm.edu.my/id/eprint/30713/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uitm.ir.30713
record_format	eprints
spelling	my.uitm.ir.307132020-07-15T04:57:45Z http://ir.uitm.edu.my/id/eprint/30713/ To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh Mohd Noh, Saidatul Zafirah Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of mechanical seal as their product; which is ProEight Offshore Engineering Sdn Bhd is premier domestic company that enter in this industry. However, to compete with the to determine which the promotional tools that can influence more to the customer. The respondent is 34; the company as a existing customers who have a contract agreement with ProEight Offshore Engineering Sdn Bhd. the data collected from questionnaire which is primary data. The Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. In conclusion, the researcher found the most effective promotional tools done by this company is sales promotion which is this activity can increase the degree of confident level of customer to the company service and products, it also can create the customer loyalty to the company. In addition, the result shows the positive relationship between promotional tools activities and the effectiveness promotional tools done by ProEight Offshore Engineering Sdn Bhd. Lastly, the recommendations are made based on several logical factors and impact of current situation to the promotional tools practiced. 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf Mohd Noh, Saidatul Zafirah (2011) To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Mohd Noh, Saidatul Zafirah To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
description	The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of mechanical seal as their product; which is ProEight Offshore Engineering Sdn Bhd is premier domestic company that enter in this industry. However, to compete with the to determine which the promotional tools that can influence more to the customer. The respondent is 34; the company as a existing customers who have a contract agreement with ProEight Offshore Engineering Sdn Bhd. the data collected from questionnaire which is primary data. The Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. In conclusion, the researcher found the most effective promotional tools done by this company is sales promotion which is this activity can increase the degree of confident level of customer to the company service and products, it also can create the customer loyalty to the company. In addition, the result shows the positive relationship between promotional tools activities and the effectiveness promotional tools done by ProEight Offshore Engineering Sdn Bhd. Lastly, the recommendations are made based on several logical factors and impact of current situation to the promotional tools practiced.
format	Student Project
author	Mohd Noh, Saidatul Zafirah
author_facet	Mohd Noh, Saidatul Zafirah
author_sort	Mohd Noh, Saidatul Zafirah
title	To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
title_short	To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
title_full	To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
title_fullStr	To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
title_full_unstemmed	To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
title_sort	to study the effectiveness of promotional tools done by proeight offshore engineering sdn bhd / saidatul zafirah mohd noh
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf http://ir.uitm.edu.my/id/eprint/30713/
_version_	1685650695062028288
score	13.211869

To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh

Similar Items