The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf http://ir.uitm.edu.my/id/eprint/30448/ |
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