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The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali

The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....

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Main Authors: Md Jalil, Nurul Izati, Mohd Ali, Siti Nur Hidayah
Format: Student Project
Language:English
Published: 2014
Subjects:
Public relations. Industrial publicity
Marketing
Direct marketing. Multilevel marketing
Online Access:http://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf
http://ir.uitm.edu.my/id/eprint/30448/
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spelling my.uitm.ir.304482020-05-18T03:54:41Z http://ir.uitm.edu.my/id/eprint/30448/ The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali Md Jalil, Nurul Izati Mohd Ali, Siti Nur Hidayah Public relations. Industrial publicity Marketing Direct marketing. Multilevel marketing The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Aman Palestin Berhad. Then the results were analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Aman Palestin Berhad to identify the new strategy that can be used to increase their promotions strategy. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf Md Jalil, Nurul Izati and Mohd Ali, Siti Nur Hidayah (2014) The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Public relations. Industrial publicity
Marketing
Direct marketing. Multilevel marketing
spellingShingle Public relations. Industrial publicity
Marketing
Direct marketing. Multilevel marketing
Md Jalil, Nurul Izati
Mohd Ali, Siti Nur Hidayah
The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
description The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Aman Palestin Berhad. Then the results were analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Aman Palestin Berhad to identify the new strategy that can be used to increase their promotions strategy.
format Student Project
author Md Jalil, Nurul Izati
Mohd Ali, Siti Nur Hidayah
author_facet Md Jalil, Nurul Izati
Mohd Ali, Siti Nur Hidayah
author_sort Md Jalil, Nurul Izati
title The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
title_short The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
title_full The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
title_fullStr The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
title_full_unstemmed The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
title_sort effectiveness of the promotional tools done by aman palestin berhad / nurul izati md jalil and siti nur hidayah mohd ali
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf
http://ir.uitm.edu.my/id/eprint/30448/
_version_ 1685650657598504960
score 13.211869

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