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A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff

For this year 2010, all oil and gas companies in Malaysia had plans on attracting more consumers to uses their products. Due to this, the preferences level of the consumers is put into consideration as one of the purposes of the strategies to retain the current customers and attract the new potentia...

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Main Author: Yusoff, Nurul Akmal
Format: Student Project
Language:English
Published: 2010
Subjects:
Petroleum industry and trade
Malaysia
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/30376/1/30376.pdf
http://ir.uitm.edu.my/id/eprint/30376/
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spelling my.uitm.ir.303762020-05-12T01:31:27Z http://ir.uitm.edu.my/id/eprint/30376/ A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff Yusoff, Nurul Akmal Petroleum industry and trade Malaysia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling For this year 2010, all oil and gas companies in Malaysia had plans on attracting more consumers to uses their products. Due to this, the preferences level of the consumers is put into consideration as one of the purposes of the strategies to retain the current customers and attract the new potential customers as well. Malaysia petrol brand which is PETRONAS have to compete with their foreign competitors like SHELL, EXXONMOBILE, BP, and CALTEX who nowadays has extremely develop their technologies to become as one of the main prefer brand of petrol by consumers in this region. Due to that, PETRONAS as well as other oil and gas sectors has to take a full consideration in providing and giving the best service to the customers in Malaysia in order to ensure the plans successfully and achieve the target. This study is made for the purpose of to identify how far those keys factor can have an influence to consumers preferences towards brand of petrol in Malaysia. The first objective of this research is to study on the consumers preferences towards brand of petrol in Malaysia and the researcher used frequency analysis in order to get the result. Secondly the objective is to study the relationship between the dependent and independent variables and Pearson’s correlation coefficient are used to know the relationship between the variable. Thirdly, to identify the most dominant factors that contribute to the consumers’ preferences towards brand of petrol and the researcher used descriptive analysis. Lastly the objective of this research is to propose some recommendation in order to help the management. The result of this study shows the most dominant factors that influence consumers preferences towards brand of petrol and also the recommendation in order to overcome this issue. 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30376/1/30376.pdf Yusoff, Nurul Akmal (2010) A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Petroleum industry and trade
Malaysia
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Petroleum industry and trade
Malaysia
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Yusoff, Nurul Akmal
A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
description For this year 2010, all oil and gas companies in Malaysia had plans on attracting more consumers to uses their products. Due to this, the preferences level of the consumers is put into consideration as one of the purposes of the strategies to retain the current customers and attract the new potential customers as well. Malaysia petrol brand which is PETRONAS have to compete with their foreign competitors like SHELL, EXXONMOBILE, BP, and CALTEX who nowadays has extremely develop their technologies to become as one of the main prefer brand of petrol by consumers in this region. Due to that, PETRONAS as well as other oil and gas sectors has to take a full consideration in providing and giving the best service to the customers in Malaysia in order to ensure the plans successfully and achieve the target. This study is made for the purpose of to identify how far those keys factor can have an influence to consumers preferences towards brand of petrol in Malaysia. The first objective of this research is to study on the consumers preferences towards brand of petrol in Malaysia and the researcher used frequency analysis in order to get the result. Secondly the objective is to study the relationship between the dependent and independent variables and Pearson’s correlation coefficient are used to know the relationship between the variable. Thirdly, to identify the most dominant factors that contribute to the consumers’ preferences towards brand of petrol and the researcher used descriptive analysis. Lastly the objective of this research is to propose some recommendation in order to help the management. The result of this study shows the most dominant factors that influence consumers preferences towards brand of petrol and also the recommendation in order to overcome this issue.
format Student Project
author Yusoff, Nurul Akmal
author_facet Yusoff, Nurul Akmal
author_sort Yusoff, Nurul Akmal
title A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
title_short A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
title_full A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
title_fullStr A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
title_full_unstemmed A study on consumers preferences towards brand of petrol in Malaysia / Nurul Akmal Yusoff
title_sort study on consumers preferences towards brand of petrol in malaysia / nurul akmal yusoff
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/30376/1/30376.pdf
http://ir.uitm.edu.my/id/eprint/30376/
_version_ 1685650647027810304
score 13.211869

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