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The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah

Bullying activities are not only occurring among school students, but also among the university students and workers too. Bullying has become a major disciplinary problem now. In order to solve this problem, the government must assign certain agencies to conduct awareness programs on the bullying sy...

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Main Authors: Nur Hanis Syafi, Abdul Halim, Anwar Fikri, Abdullah
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2018
Subjects:
Advertising
Moral and ethical aspects
Advertising campaigns
Online Access:http://ir.uitm.edu.my/id/eprint/30290/1/30290.pdf
http://ir.uitm.edu.my/id/eprint/30290/
http://idealogyjournal.com/
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id my.uitm.ir.30290
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spelling my.uitm.ir.302902020-05-12T01:39:22Z http://ir.uitm.edu.my/id/eprint/30290/ The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah Nur Hanis Syafi, Abdul Halim Anwar Fikri, Abdullah Advertising Moral and ethical aspects Advertising campaigns Bullying activities are not only occurring among school students, but also among the university students and workers too. Bullying has become a major disciplinary problem now. In order to solve this problem, the government must assign certain agencies to conduct awareness programs on the bullying symptoms to help parents and communities to deal with the issue more effectively. The purpose of this study is to deliberate upon the impacts of TV Commercial advertising on bullying to people and to identify those critical impacts which lead to behavioral disorder to people. This paper will explain on how to create an effective TV Commercial ads to attract the awareness of the people by using the elements and principles of TV Commercial such as characters, storyline and cinema graphics that help the audience know the moral value of the story. To reach the purpose, the research questions are focused on people’s opinion about the TV Commercial on bullying. Using this method might give the result to us about people opinion the impact of this TV Commercial ads. Universiti Teknologi MARA, Perak 2018 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/30290/1/30290.pdf Nur Hanis Syafi, Abdul Halim and Anwar Fikri, Abdullah (2018) The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah. IDEALOGY, 3 (2). pp. 243-252. ISSN 2550-214X http://idealogyjournal.com/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Advertising
Moral and ethical aspects
Advertising campaigns
spellingShingle Advertising
Moral and ethical aspects
Advertising campaigns
Nur Hanis Syafi, Abdul Halim
Anwar Fikri, Abdullah
The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
description Bullying activities are not only occurring among school students, but also among the university students and workers too. Bullying has become a major disciplinary problem now. In order to solve this problem, the government must assign certain agencies to conduct awareness programs on the bullying symptoms to help parents and communities to deal with the issue more effectively. The purpose of this study is to deliberate upon the impacts of TV Commercial advertising on bullying to people and to identify those critical impacts which lead to behavioral disorder to people. This paper will explain on how to create an effective TV Commercial ads to attract the awareness of the people by using the elements and principles of TV Commercial such as characters, storyline and cinema graphics that help the audience know the moral value of the story. To reach the purpose, the research questions are focused on people’s opinion about the TV Commercial on bullying. Using this method might give the result to us about people opinion the impact of this TV Commercial ads.
format Article
author Nur Hanis Syafi, Abdul Halim
Anwar Fikri, Abdullah
author_facet Nur Hanis Syafi, Abdul Halim
Anwar Fikri, Abdullah
author_sort Nur Hanis Syafi, Abdul Halim
title The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
title_short The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
title_full The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
title_fullStr The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
title_full_unstemmed The Effectiveness of tv commercial ads on bullying / Nur Hanis Syafi Abdul Halim & Anwar Fikri Abdullah
title_sort effectiveness of tv commercial ads on bullying / nur hanis syafi abdul halim & anwar fikri abdullah
publisher Universiti Teknologi MARA, Perak
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/30290/1/30290.pdf
http://ir.uitm.edu.my/id/eprint/30290/
http://idealogyjournal.com/
_version_ 1685650634776248320
score 13.211869

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