The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin...[et. al.]
Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Pahang
2013
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29605/1/29605.pdf http://ir.uitm.edu.my/id/eprint/29605/ |
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