Cover Image

Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]

Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...

Full description

Saved in:
Bibliographic Details
Main Authors: Muhammad, Nur Shahrulliza, Hamdan, Fairus, Norman, Helmi, Yunus, Amie Azida
Format: Article
Language:English
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2019
Subjects:
Social aspects. Social marketing
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/29411/1/29411.pdf
http://ir.uitm.edu.my/id/eprint/29411/
https://abrij.uitm.edu.my
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.29411
record_format eprints
spelling my.uitm.ir.294112020-04-10T08:51:26Z http://ir.uitm.edu.my/id/eprint/29411/ Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.] Muhammad, Nur Shahrulliza Hamdan, Fairus Norman, Helmi Yunus, Amie Azida Social aspects. Social marketing Marketing Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-making conducted worldwide for the purpose to understand the factors that will help to encourage the publics to donate blood. Understanding the intention-based Theory of Planned Behavior (TPB) helps the researchers to develop targeted campaigns based on specified factors from the pool survey. These TPB factors among Malaysian adults have not yet been fully investigated. Thus, the survey was administered to respondents concerning potential motivating factors based on the suggested TPB elements in their decision to donate blood. The study was conducted on Malaysian adults working in the public and private sectors. This study was to identify the correlation and regression value to identify the relationship between the factors and to infer causal relationships between the factors. The result shows that there is a significant relationship between the subjective norms with the blood donation intention. The potential discouraging factors need to be addressed to ensure future decision whether or not to donate blood might be inflected. However, this study has pointed out for further investigation on factors affecting the donor intention and decision to donate the blood among Malaysian adults. Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29411/1/29411.pdf Muhammad, Nur Shahrulliza and Hamdan, Fairus and Norman, Helmi and Yunus, Amie Azida (2019) Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 79-86. ISSN 2462-1838 https://abrij.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Marketing
spellingShingle Social aspects. Social marketing
Marketing
Muhammad, Nur Shahrulliza
Hamdan, Fairus
Norman, Helmi
Yunus, Amie Azida
Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
description Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-making conducted worldwide for the purpose to understand the factors that will help to encourage the publics to donate blood. Understanding the intention-based Theory of Planned Behavior (TPB) helps the researchers to develop targeted campaigns based on specified factors from the pool survey. These TPB factors among Malaysian adults have not yet been fully investigated. Thus, the survey was administered to respondents concerning potential motivating factors based on the suggested TPB elements in their decision to donate blood. The study was conducted on Malaysian adults working in the public and private sectors. This study was to identify the correlation and regression value to identify the relationship between the factors and to infer causal relationships between the factors. The result shows that there is a significant relationship between the subjective norms with the blood donation intention. The potential discouraging factors need to be addressed to ensure future decision whether or not to donate blood might be inflected. However, this study has pointed out for further investigation on factors affecting the donor intention and decision to donate the blood among Malaysian adults.
format Article
author Muhammad, Nur Shahrulliza
Hamdan, Fairus
Norman, Helmi
Yunus, Amie Azida
author_facet Muhammad, Nur Shahrulliza
Hamdan, Fairus
Norman, Helmi
Yunus, Amie Azida
author_sort Muhammad, Nur Shahrulliza
title Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
title_short Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
title_full Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
title_fullStr Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
title_full_unstemmed Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad … [et al.]
title_sort exploring strategic factors for promoting blood donation campaign / nur shahrulliza muhammad … [et al.]
publisher Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/29411/1/29411.pdf
http://ir.uitm.edu.my/id/eprint/29411/
https://abrij.uitm.edu.my
_version_ 1685650513808326656
score 13.211869

Similar Items