The use of celebrity endorsement in advertising promotion / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar
Endorsement is a type of advertising in which well-known personalities or celebrities with a high level of public recognition, trust, respect, or awareness are used. In advertising promotional efforts, celebrities such as actors, actresses, comedians, singers, athletes, and many others are employed...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/66502/1/66502.pdf https://ir.uitm.edu.my/id/eprint/66502/ https://fbminsights.uitm.edu.my/v1/index.php/fbm-insights-issue |
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