City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad
The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker’s brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it’s a strategic commun...
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/29203/1/29203.pdf http://ir.uitm.edu.my/id/eprint/29203/ http://www.ejoms.com/ |
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