City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad

The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker’s brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it’s a strategic commun...

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Bibliographic Details
Main Author: Ahmad, Muhamad Fazil
Format: Article
Language:English
Published: Faculty of Communication and Media Studies 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/29203/1/29203.pdf
http://ir.uitm.edu.my/id/eprint/29203/
http://www.ejoms.com/
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