Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/29154/1/AJ_NORADZHAR%20BABA%20JTHCA%20B%2019.pdf http://ir.uitm.edu.my/id/eprint/29154/ https://www.jthca.org/ |
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