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Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quic...

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Main Authors: Baba, Noradzhar, Mohd Shahril, Aslinda, Hanafiah, Mohd Hafiz
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020
Subjects:
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Malaysia
Reservation systems
Restaurants, cafeterias, tearooms, etc.
Online Access:http://ir.uitm.edu.my/id/eprint/29154/1/AJ_NORADZHAR%20BABA%20JTHCA%20B%2019.pdf
http://ir.uitm.edu.my/id/eprint/29154/
https://www.jthca.org/
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id my.uitm.ir.29154
record_format eprints
spelling my.uitm.ir.291542020-04-06T05:09:01Z http://ir.uitm.edu.my/id/eprint/29154/ Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah. Baba, Noradzhar Mohd Shahril, Aslinda Hanafiah, Mohd Hafiz Hospitality industry. Hotels, clubs, restaurants, etc. Food service Malaysia Reservation systems Restaurants, cafeterias, tearooms, etc. This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quick-service restaurants. However, the assessments of customers’ actual usage, as well as the question whether it motivates future behavior, have yet to be explored empirically. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is found to be the most adopted model in foodservice and technology studies. To fit with the proposed research framework, the UTAUT2 model was adopted and modified by incorporating post-purchase behaviour that acts as the dependent variable. Seven theoretical propositions are suggested in reference to the literature review. This study serve as an addition to the literature of digital technology and application adoption on the menu-ordering transactions and also the foodservice system. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor 2020-02-29 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29154/1/AJ_NORADZHAR%20BABA%20JTHCA%20B%2019.pdf Baba, Noradzhar and Mohd Shahril, Aslinda and Hanafiah, Mohd Hafiz (2020) Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Malaysia
Reservation systems
Restaurants, cafeterias, tearooms, etc.
spellingShingle Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Malaysia
Reservation systems
Restaurants, cafeterias, tearooms, etc.
Baba, Noradzhar
Mohd Shahril, Aslinda
Hanafiah, Mohd Hafiz
Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
description This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quick-service restaurants. However, the assessments of customers’ actual usage, as well as the question whether it motivates future behavior, have yet to be explored empirically. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is found to be the most adopted model in foodservice and technology studies. To fit with the proposed research framework, the UTAUT2 model was adopted and modified by incorporating post-purchase behaviour that acts as the dependent variable. Seven theoretical propositions are suggested in reference to the literature review. This study serve as an addition to the literature of digital technology and application adoption on the menu-ordering transactions and also the foodservice system.
format Article
author Baba, Noradzhar
Mohd Shahril, Aslinda
Hanafiah, Mohd Hafiz
author_facet Baba, Noradzhar
Mohd Shahril, Aslinda
Hanafiah, Mohd Hafiz
author_sort Baba, Noradzhar
title Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
title_short Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
title_full Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
title_fullStr Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
title_full_unstemmed Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.
title_sort self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / noradzhar baba, aslinda mohd shahril and mohd hafiz hanafiah.
publisher Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/29154/1/AJ_NORADZHAR%20BABA%20JTHCA%20B%2019.pdf
http://ir.uitm.edu.my/id/eprint/29154/
https://www.jthca.org/
_version_ 1685650482383552512
score 13.211869

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