Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman

In the new era of the advertising industry, social media advertising is undergoing rapid and extraordinary changes. Commonly, social media advertising is a communication platform that is exercised to inform, persuade and remind consumers about the existence of certain products or services. Moreover,...

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Bibliographic Details
Main Author: Mohd Suharman, Nur Iman
Format: Student Project
Language:English
Published: Faculty of Business and Management 2020
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/28540/1/PPb_NUR%20IMAN%20MOHD%20SUHARMAN%20BM%20M%2020_5.pdf
http://ir.uitm.edu.my/id/eprint/28540/
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