Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman
In the new era of the advertising industry, social media advertising is undergoing rapid and extraordinary changes. Commonly, social media advertising is a communication platform that is exercised to inform, persuade and remind consumers about the existence of certain products or services. Moreover,...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28540/1/PPb_NUR%20IMAN%20MOHD%20SUHARMAN%20BM%20M%2020_5.pdf http://ir.uitm.edu.my/id/eprint/28540/ |
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