Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas

It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objectiv...

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Bibliographic Details
Main Author: Mohd Abbas, Nur Nadiah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/26135/
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