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Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas

It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objectiv...

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Main Author: Mohd Abbas, Nur Nadiah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2010
Subjects:
Organizational effectiveness. Performance measurement
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/26135/
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spelling my.uitm.ir.261352020-01-16T05:31:33Z http://ir.uitm.edu.my/id/eprint/26135/ Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas Mohd Abbas, Nur Nadiah Organizational effectiveness. Performance measurement Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf Mohd Abbas, Nur Nadiah (2010) Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Organizational effectiveness. Performance measurement
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
spellingShingle Organizational effectiveness. Performance measurement
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Mohd Abbas, Nur Nadiah
Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
description It is important for the company in retaining the customer to have the service at their company. Customer retention is important in evaluating the performances of the services provided. This study will reveal on how customer behavior will influence customer retention towards the company. The objective of the study is to know the level of customer retention at Seri Malaysia Hotel Johor Bahru, to determine the most influence factors that will affect customer retention, to identify the relationship between customer behavior and customer retention at Seri Malaysia Hotel Johor Bahru, to identify correlations between customer behavior and customer retention and to identify the recommendations to attract customer retention at Seri Malaysia Hotel Johor Bahru. The results of the research were obtained by using six methods which was reliability test, frequency distribution, correlation analysis, hypothesis testing, chi-square and backward regression. The process of analyzing and interpreting of the data was presented through tables and all objectives are well defined.
format Student Project
author Mohd Abbas, Nur Nadiah
author_facet Mohd Abbas, Nur Nadiah
author_sort Mohd Abbas, Nur Nadiah
title Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_short Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_full Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_fullStr Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_full_unstemmed Customer behavior in developing customer retention at Seri Malaysia Hotel Johor Bahru / Nur Nadiah Mohd Abbas
title_sort customer behavior in developing customer retention at seri malaysia hotel johor bahru / nur nadiah mohd abbas
publisher Faculty of Business and Management
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/26135/1/PPb_NUR%20NADIAH%20MOHD%20ABBAS%20BM%20M%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/26135/
_version_ 1685650096682696704
score 13.211869

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