Staff View: The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri

Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product...

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Bibliographic Details
Main Author:	Mohd Zikri, Mohd Azrul Syafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf http://ir.uitm.edu.my/id/eprint/25376/
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id	my.uitm.ir.25376
record_format	eprints
spelling	my.uitm.ir.253762019-11-08T09:12:55Z http://ir.uitm.edu.my/id/eprint/25376/ The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri Mohd Zikri, Mohd Azrul Syafiq Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. PLUS Expressways Berhad can measure the level of effectiveness of their current PLUSMiles Loyalty Program. PLUS Expressways Berhad also plays significant roles in capturing their local user in order to make sure that their user aware with the loyalty program. It will help PLUS Expressway Berhad to identify their weaknesses and will improve their loyalty program for future development of PLUS Expressways Berhad. It is important because it can enhance the customer awareness through the PLUSMiles Loyalty Program. This will make the customer can get the information with the program that offer by the PLUS Expressways Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf Mohd Zikri, Mohd Azrul Syafiq (2010) The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions
spellingShingle	Planning. Business planning. Strategic planning Marketing Market segmentation. Target marketing Promotions Mohd Zikri, Mohd Azrul Syafiq The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
description	Generally, loyalty program is a part of the promotion strategies to communicating with the public in an attempt to influence them toward buying your products and/or services. Promotion is the broader, all inclusive term. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients. The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion. PLUS Expressways Berhad can measure the level of effectiveness of their current PLUSMiles Loyalty Program. PLUS Expressways Berhad also plays significant roles in capturing their local user in order to make sure that their user aware with the loyalty program. It will help PLUS Expressway Berhad to identify their weaknesses and will improve their loyalty program for future development of PLUS Expressways Berhad. It is important because it can enhance the customer awareness through the PLUSMiles Loyalty Program. This will make the customer can get the information with the program that offer by the PLUS Expressways
format	Student Project
author	Mohd Zikri, Mohd Azrul Syafiq
author_facet	Mohd Zikri, Mohd Azrul Syafiq
author_sort	Mohd Zikri, Mohd Azrul Syafiq
title	The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
title_short	The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
title_full	The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
title_fullStr	The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
title_full_unstemmed	The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
title_sort	effectiveness of plusmiles loyalty program for plusmiles card in enhancing customer awareness / mohd azrul syafiq mohd zikri
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/25376/1/PPb_MOHD%20AZRUL%20SYAFIQ%20MOHD%20ZIKRI%20BM%20M%2010_5.pdf http://ir.uitm.edu.my/id/eprint/25376/
_version_	1685649989329485824
score	13.211869

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri

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