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Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol

Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial...

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Main Authors: Mohd Yusof, Wan Zaiyana, Zainol, Amer Shakir
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2010
Subjects:
Institutions of higher education
School life. Student manners and customs. Students
Online Access:http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/23243/
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spelling my.uitm.ir.232432019-02-22T02:30:08Z http://ir.uitm.edu.my/id/eprint/23243/ Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol Mohd Yusof, Wan Zaiyana Zainol, Amer Shakir Institutions of higher education School life. Student manners and customs. Students Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial design are also exposed with this technique to generate the creative ideas. The main concern in this tool is increasing creativity in organization. This study examines the effects of personality traits on, evaluation apprehension among students in group brainstorming. Using a quasi experimental research design, 460 university students from 6 different universities have participated in this study. The hypotheses of this study are tested using Partial Least Squares (PLS). Results reveal that of the three personality traits, Extraversion, emotional stability, and openness are negatively significant related to the evaluation apprehension. The results are of potential interest to industrial design context, educators, and researchers. Also this study responds to call for further brainstorming research. Research Management Institute (RMI) 2010 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf Mohd Yusof, Wan Zaiyana and Zainol, Amer Shakir (2010) Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol. [Research Reports] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Institutions of higher education
School life. Student manners and customs. Students
spellingShingle Institutions of higher education
School life. Student manners and customs. Students
Mohd Yusof, Wan Zaiyana
Zainol, Amer Shakir
Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
description Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing process losses, popularized by Osborn an advertising executive. This technique is always used by an organization in industrial design context. Students in industrial design are also exposed with this technique to generate the creative ideas. The main concern in this tool is increasing creativity in organization. This study examines the effects of personality traits on, evaluation apprehension among students in group brainstorming. Using a quasi experimental research design, 460 university students from 6 different universities have participated in this study. The hypotheses of this study are tested using Partial Least Squares (PLS). Results reveal that of the three personality traits, Extraversion, emotional stability, and openness are negatively significant related to the evaluation apprehension. The results are of potential interest to industrial design context, educators, and researchers. Also this study responds to call for further brainstorming research.
format Research Reports
author Mohd Yusof, Wan Zaiyana
Zainol, Amer Shakir
author_facet Mohd Yusof, Wan Zaiyana
Zainol, Amer Shakir
author_sort Mohd Yusof, Wan Zaiyana
title Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_short Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_full Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_fullStr Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_full_unstemmed Group creativity and personality traits among Malaysian product design students / Wan Zaiyana Mohd Yusof and Amer Shakir Zainol
title_sort group creativity and personality traits among malaysian product design students / wan zaiyana mohd yusof and amer shakir zainol
publisher Research Management Institute (RMI)
publishDate 2010
url http://ir.uitm.edu.my/id/eprint/23243/1/LP_WAN%20ZAIYANA%20MOHD%20YUSOF%20RMI%2010_5.pdf
http://ir.uitm.edu.my/id/eprint/23243/
_version_ 1685649712429924352
score 13.211869

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