The effectiveness of loyalty program towards customer loyalty / Mohammad Zaim Mohd Salleh ...[et al.]
In the business field it is very important to win the customer heart and the success of the loyalty program offered to the customers depends on particular rewards given by the service provider. Loyalty and customer loyalty in previous research has shown a significant relationship. There are problems...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23194/1/AJ_MOHAMMAD%20ZAIM%20MOHD%20SALLEH%20ADBRIJ%20B%2018.pdf.pdf https://ir.uitm.edu.my/id/eprint/23194/ https://abrij.uitm.edu.my |
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