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A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli

This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and co...

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Main Author: Che Mohd Rosli, Siti Nur Fatin Ayunie
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Social aspects. Social marketing
Marketing
Market surveys. Including brand choice. Brand loyalty
Universiti Teknologi MARA
Online Access:http://ir.uitm.edu.my/id/eprint/21781/1/PPb_SITI%20NUR%20FATIN%20AYUNIE%20CHE%20MOHD%20ROSLI%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/21781/
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spelling my.uitm.ir.217812018-12-26T01:40:28Z http://ir.uitm.edu.my/id/eprint/21781/ A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli Che Mohd Rosli, Siti Nur Fatin Ayunie Social aspects. Social marketing Marketing Market surveys. Including brand choice. Brand loyalty Universiti Teknologi MARA This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and consumer intention to purchase counterfeit products. Second, to identify whether there is significant relationship between pricing and consumer intention to purchase counterfeit products. Third, to identify whether there is significant relationship between quality preference and consumer intention to purchase counterfeit products. Lastly, to identify which factors gives most influence on consumer intention to purchase counterfeit products. The population of the study consist of 1711 students of UiTM Bandaraya Melaka and the data were collected by distributing 320 questionnaires but only 313 respondents returned the questionnaires. Therefore, only 313 questionnaires were used in this study. To analyse the data, descriptive, correlation, and regression analysis were used. From the correlation analysis conducted, the result revealed that there are significant positive relationship between all the independent variables (social influence, pricing and quality preference) and the dependent variables (consumer intention to purchase counterfeit product). Meanwhile, from the regression analysis conducted, it was found that quality preference gave more influence to consumer intention to purchase counterfeit product. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21781/1/PPb_SITI%20NUR%20FATIN%20AYUNIE%20CHE%20MOHD%20ROSLI%20M%20BM%2018_5.pdf Che Mohd Rosli, Siti Nur Fatin Ayunie (2018) A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Marketing
Market surveys. Including brand choice. Brand loyalty
Universiti Teknologi MARA
spellingShingle Social aspects. Social marketing
Marketing
Market surveys. Including brand choice. Brand loyalty
Universiti Teknologi MARA
Che Mohd Rosli, Siti Nur Fatin Ayunie
A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
description This study is intends to investigate the factors that influence consumer intention to purchase counterfeit product among students in UiTM Bandaraya Melaka. Four objectives have been determined in this study. First, to identify whether there is significant relationship between social influence and consumer intention to purchase counterfeit products. Second, to identify whether there is significant relationship between pricing and consumer intention to purchase counterfeit products. Third, to identify whether there is significant relationship between quality preference and consumer intention to purchase counterfeit products. Lastly, to identify which factors gives most influence on consumer intention to purchase counterfeit products. The population of the study consist of 1711 students of UiTM Bandaraya Melaka and the data were collected by distributing 320 questionnaires but only 313 respondents returned the questionnaires. Therefore, only 313 questionnaires were used in this study. To analyse the data, descriptive, correlation, and regression analysis were used. From the correlation analysis conducted, the result revealed that there are significant positive relationship between all the independent variables (social influence, pricing and quality preference) and the dependent variables (consumer intention to purchase counterfeit product). Meanwhile, from the regression analysis conducted, it was found that quality preference gave more influence to consumer intention to purchase counterfeit product.
format Student Project
author Che Mohd Rosli, Siti Nur Fatin Ayunie
author_facet Che Mohd Rosli, Siti Nur Fatin Ayunie
author_sort Che Mohd Rosli, Siti Nur Fatin Ayunie
title A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
title_short A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
title_full A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
title_fullStr A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
title_full_unstemmed A study on factors that influence consumer intention to purchase counterfeit product in UiTM Bandaraya Melaka / Siti Nur Fatin Ayunie Che Mohd Rosli
title_sort study on factors that influence consumer intention to purchase counterfeit product in uitm bandaraya melaka / siti nur fatin ayunie che mohd rosli
publisher Faculty of Business and Management
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/21781/1/PPb_SITI%20NUR%20FATIN%20AYUNIE%20CHE%20MOHD%20ROSLI%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/21781/
_version_ 1685649516029542400
score 13.211869

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