Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "...

Full description

Saved in:
Bibliographic Details
Main Author: Mohamed Mansor, Mohammad Fadly
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21470/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.21470
record_format eprints
spelling my.uitm.ir.214702018-11-01T09:52:02Z http://ir.uitm.edu.my/id/eprint/21470/ Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor Mohamed Mansor, Mohammad Fadly Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that Influence Customers' Awareness towards Services offered by Malacca Stadium Corporation". Further, it is to know whether customers' are aware or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 58 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 48 questionnaires were managed to be collected using Nonprobability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf Mohamed Mansor, Mohammad Fadly (2007) Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Mohamed Mansor, Mohammad Fadly
Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
description Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company’s motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that Influence Customers' Awareness towards Services offered by Malacca Stadium Corporation". Further, it is to know whether customers' are aware or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 58 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 48 questionnaires were managed to be collected using Nonprobability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services.
format Student Project
author Mohamed Mansor, Mohammad Fadly
author_facet Mohamed Mansor, Mohammad Fadly
author_sort Mohamed Mansor, Mohammad Fadly
title Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_short Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_full Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_fullStr Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_full_unstemmed Factors influencing the behavior of the customers towards the servicescape offered by the Hang Jebat Stadium / Mohammad Fadly Mohamed Mansor
title_sort factors influencing the behavior of the customers towards the servicescape offered by the hang jebat stadium / mohammad fadly mohamed mansor
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/21470/1/PPb_MOHAMMAD%20FADLY%20MOHAMED%20MANSOR%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21470/
_version_ 1685649472225280000
score 13.211869