Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster t...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/21289/ |
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