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Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon

Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whet...

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Bibliographic Details
Main Author: Saadon, Noor Syahidah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Food industry and trade. Halal food industry. Certification
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Labels
Online Access:http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21068/
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http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21068/

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