Cover Image

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon

Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whet...

Full description

Saved in:
Bibliographic Details
Main Author: Saadon, Noor Syahidah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Food industry and trade. Halal food industry. Certification
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Labels
Online Access:http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21068/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.21068
record_format eprints
spelling my.uitm.ir.210682018-09-19T06:16:49Z http://ir.uitm.edu.my/id/eprint/21068/ Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon Saadon, Noor Syahidah Food industry and trade. Halal food industry. Certification Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Labels Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whether there is a significant relationship between the labeling and the purchase intention with brand, nutrients, halal logo, ingredients, and expiry date. The survey is conducted at Shah Alam. The sample size for this study is 117 staffs but only 80 staffs had respond to the questionnaire. Data obtained using two methods which is primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding the customer awareness towards food labels. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 11.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and correlation. Based on this research, the result indicates that there are significant relationships between customer awareness towards food labels. Even though they are aware of the factors but they are not intending to make a purchase. Maybe there are many other factors that most influence the purchase intention. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf Saadon, Noor Syahidah (2008) Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Food industry and trade. Halal food industry. Certification
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Labels
spellingShingle Food industry and trade. Halal food industry. Certification
Market segmentation. Target marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Labels
Saadon, Noor Syahidah
Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
description Label in a product is important as it is used by the consumer to refer what are the advantages or even the disadvantages they get if they take the food. This research is about the labeling and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor. This research is to identify whether there is a significant relationship between the labeling and the purchase intention with brand, nutrients, halal logo, ingredients, and expiry date. The survey is conducted at Shah Alam. The sample size for this study is 117 staffs but only 80 staffs had respond to the questionnaire. Data obtained using two methods which is primary and secondary data. Respondents are required to answer the questionnaires that include the statements regarding the customer awareness towards food labels. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 11.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation and correlation. Based on this research, the result indicates that there are significant relationships between customer awareness towards food labels. Even though they are aware of the factors but they are not intending to make a purchase. Maybe there are many other factors that most influence the purchase intention.
format Student Project
author Saadon, Noor Syahidah
author_facet Saadon, Noor Syahidah
author_sort Saadon, Noor Syahidah
title Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_short Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_full Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_fullStr Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_full_unstemmed Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon
title_sort labeling of food products and purchase decision among staffs of pejabat perbendaharaan negeri selangor for the year 2008 / noor syahidah saadon
publisher Faculty of Business and Management
publishDate 2008
url http://ir.uitm.edu.my/id/eprint/21068/1/PPb_NOOR%20SYAHIDAH%20SAADON%20M%20BM%2008_5.pdf
http://ir.uitm.edu.my/id/eprint/21068/
_version_ 1685649416996782080
score 13.211869

Similar Items