Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...
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Main Authors: | Aminudin, Norliza, JeraJen, Soumin, Abdul Razak, Intan Rahayu, Tarmudi, Sabrina |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus
2017
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19520/ https://www.jthca.org/ |
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