Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus
2017
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| 在线阅读: | http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19453/ https://www.jthca.org/ |
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my.uitm.ir.194532018-03-14T02:29:31Z http://ir.uitm.edu.my/id/eprint/19453/ Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf M. S. Lam, Jason and Lee, Sean and Ling, Goh Mei and Melatu Samsi, Siti Zakiah (2017) Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-14. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| institution |
Universiti Teknologi Mara |
| building |
Tun Abdul Razak Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknologi Mara |
| content_source |
UiTM Institutional Repository |
| url_provider |
http://ir.uitm.edu.my/ |
| language |
English |
| topic |
Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification |
| spellingShingle |
Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| description |
This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed. |
| format |
Article |
| author |
M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah |
| author_facet |
M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah |
| author_sort |
M. S. Lam, Jason |
| title |
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| title_short |
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| title_full |
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| title_fullStr |
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| title_full_unstemmed |
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] |
| title_sort |
exploring baba and nyonya culture via multiple image lenses : food travellers’ perspective / jason m. s. lam...[et al.] |
| publisher |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus |
| publishDate |
2017 |
| url |
http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf http://ir.uitm.edu.my/id/eprint/19453/ https://www.jthca.org/ |
| _version_ |
1685649215786582016 |
| score |
13.251813 |