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Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...

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Main Authors: M. S. Lam, Jason, Lee, Sean, Ling, Goh Mei, Melatu Samsi, Siti Zakiah
Format: Article
Language:English
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:
Travel and the state. Tourism
Ethnic groups
Food industry and trade. Halal food industry. Certification
Online Access:http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19453/
https://www.jthca.org/
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id my.uitm.ir.19453
record_format eprints
spelling my.uitm.ir.194532018-03-14T02:29:31Z http://ir.uitm.edu.my/id/eprint/19453/ Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.] M. S. Lam, Jason Lee, Sean Ling, Goh Mei Melatu Samsi, Siti Zakiah Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf M. S. Lam, Jason and Lee, Sean and Ling, Goh Mei and Melatu Samsi, Siti Zakiah (2017) Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-14. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Ethnic groups
Food industry and trade. Halal food industry. Certification
spellingShingle Travel and the state. Tourism
Ethnic groups
Food industry and trade. Halal food industry. Certification
M. S. Lam, Jason
Lee, Sean
Ling, Goh Mei
Melatu Samsi, Siti Zakiah
Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
description This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed.
format Article
author M. S. Lam, Jason
Lee, Sean
Ling, Goh Mei
Melatu Samsi, Siti Zakiah
author_facet M. S. Lam, Jason
Lee, Sean
Ling, Goh Mei
Melatu Samsi, Siti Zakiah
author_sort M. S. Lam, Jason
title Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_short Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_full Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_fullStr Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_full_unstemmed Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]
title_sort exploring baba and nyonya culture via multiple image lenses : food travellers’ perspective / jason m. s. lam...[et al.]
publisher Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf
http://ir.uitm.edu.my/id/eprint/19453/
https://www.jthca.org/
_version_ 1685649215786582016
score 13.211869

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