Cover Image

The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni

Customer's satisfaction is an ultimate important factor in the service industry and has be given priority by most of the organization today as their competitive advantages to win customers. This project paper is mainly focus on the service quality provided by De Rhu Beach Resort in creating and...

Full description

Saved in:
Bibliographic Details
Format: Student Project
Language:English
Published: Faculty of Business Management 2005
Online Access:http://ir.uitm.edu.my/id/eprint/18514/1/PPb_NOR%20LIZA%20MARJONI%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/18514/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.18514
record_format eprints
spelling my.uitm.ir.185142018-01-03T01:39:52Z http://ir.uitm.edu.my/id/eprint/18514/ The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni Customer's satisfaction is an ultimate important factor in the service industry and has be given priority by most of the organization today as their competitive advantages to win customers. This project paper is mainly focus on the service quality provided by De Rhu Beach Resort in creating and enhancing customers' satisfaction. The primary objective of this study is try to seek and identify the level of customer perception towards the service quality ofDRBR and the level of satisfaction towards the service received. As DRBR has been awarded as a four star hotel, it is important for the company to considered and concern on the customer satisfaction as customer satisfaction will leads to an organization success. Finally, this project paper will also highlight general recommendations to De Rhu Beach Resort in delivering a high quality service to their customers. Faculty of Business Management 2005 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18514/1/PPb_NOR%20LIZA%20MARJONI%20BM%2005_5.pdf UNSPECIFIED (2005) The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Customer's satisfaction is an ultimate important factor in the service industry and has be given priority by most of the organization today as their competitive advantages to win customers. This project paper is mainly focus on the service quality provided by De Rhu Beach Resort in creating and enhancing customers' satisfaction. The primary objective of this study is try to seek and identify the level of customer perception towards the service quality ofDRBR and the level of satisfaction towards the service received. As DRBR has been awarded as a four star hotel, it is important for the company to considered and concern on the customer satisfaction as customer satisfaction will leads to an organization success. Finally, this project paper will also highlight general recommendations to De Rhu Beach Resort in delivering a high quality service to their customers.
format Student Project
title The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
spellingShingle The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
title_short The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
title_full The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
title_fullStr The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
title_full_unstemmed The perception and satisfaction of customers towards the service quality provided by De Rhu Beach Resort, Kuantan / Nor Liza Marjoni
title_sort perception and satisfaction of customers towards the service quality provided by de rhu beach resort, kuantan / nor liza marjoni
publisher Faculty of Business Management
publishDate 2005
url http://ir.uitm.edu.my/id/eprint/18514/1/PPb_NOR%20LIZA%20MARJONI%20BM%2005_5.pdf
http://ir.uitm.edu.my/id/eprint/18514/
_version_ 1685649094862700544
score 13.211869

Similar Items