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Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi

The cultivation of oil palm had increased because high demand of edible palm oil. The research explores the consumer's perception and preferences in purchasing edible cooking palm oil in Pusat Penyelidikan Pertanian Tun Razak (PPPTR),Jengka Pahang. The studies are reviewed based on the trend, q...

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Main Author: Mohd Sofi, Siti Nur Fatin
Format: Student Project
Language:English
Published: Faculty of Plantation and Agrotechnology 2016
Online Access:http://ir.uitm.edu.my/id/eprint/17503/2/PPb_SITI%20NUR%20FATIN%20MOHD%20SOFI%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17503/
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spelling my.uitm.ir.175032019-04-25T07:19:31Z http://ir.uitm.edu.my/id/eprint/17503/ Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi Mohd Sofi, Siti Nur Fatin The cultivation of oil palm had increased because high demand of edible palm oil. The research explores the consumer's perception and preferences in purchasing edible cooking palm oil in Pusat Penyelidikan Pertanian Tun Razak (PPPTR),Jengka Pahang. The studies are reviewed based on the trend, quality and awareness of good manufacturing practice (GMP). The study used simple random sampling method to distribute the questionnaire among consumer to determines the relationship between independent and dependent variable. The pre-testing and pilot testing are conducted before collected the data. The study was carried out to 217 respondents. SPSS version 20 was used to analyze the data which has collected from the respondents. Data is analyzed using factor analysis, correlation and the analyzing frequency test (chi-square) and crosstab. As a result, most consumer purchase edible palm oil based on their trends of buying. The trend of consumer buying based on the price, branding, the place available and the level education. As a recommendation, the producer of edible palm oil should know the consumer needs and wants in order to maintain the customer preferences and acceptance to edible cooking palm oil. Faculty of Plantation and Agrotechnology 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17503/2/PPb_SITI%20NUR%20FATIN%20MOHD%20SOFI%20AT%2016_5.pdf Mohd Sofi, Siti Nur Fatin (2016) Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The cultivation of oil palm had increased because high demand of edible palm oil. The research explores the consumer's perception and preferences in purchasing edible cooking palm oil in Pusat Penyelidikan Pertanian Tun Razak (PPPTR),Jengka Pahang. The studies are reviewed based on the trend, quality and awareness of good manufacturing practice (GMP). The study used simple random sampling method to distribute the questionnaire among consumer to determines the relationship between independent and dependent variable. The pre-testing and pilot testing are conducted before collected the data. The study was carried out to 217 respondents. SPSS version 20 was used to analyze the data which has collected from the respondents. Data is analyzed using factor analysis, correlation and the analyzing frequency test (chi-square) and crosstab. As a result, most consumer purchase edible palm oil based on their trends of buying. The trend of consumer buying based on the price, branding, the place available and the level education. As a recommendation, the producer of edible palm oil should know the consumer needs and wants in order to maintain the customer preferences and acceptance to edible cooking palm oil.
format Student Project
author Mohd Sofi, Siti Nur Fatin
spellingShingle Mohd Sofi, Siti Nur Fatin
Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
author_facet Mohd Sofi, Siti Nur Fatin
author_sort Mohd Sofi, Siti Nur Fatin
title Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
title_short Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
title_full Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
title_fullStr Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
title_full_unstemmed Consumers' perception and preferences in purchasing edible cooking palm oil: case study in Pusat Penyelidikan Pertanian Tun Razak (PPPTR) / Siti Nur Fatin Mohd Sofi
title_sort consumers' perception and preferences in purchasing edible cooking palm oil: case study in pusat penyelidikan pertanian tun razak (ppptr) / siti nur fatin mohd sofi
publisher Faculty of Plantation and Agrotechnology
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/17503/2/PPb_SITI%20NUR%20FATIN%20MOHD%20SOFI%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17503/
_version_ 1685648953424478208
score 13.211869

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