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Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman

This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, co...

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Main Author: Razman, Nur Nadirah
Format: Student Project
Language:English
Published: Faculty of Plantation and Agrotechnology 2016
Online Access:http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17444/
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spelling my.uitm.ir.174442019-04-25T07:16:59Z http://ir.uitm.edu.my/id/eprint/17444/ Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman Razman, Nur Nadirah This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, correlation and regression analysis to determine relationship between awareness and intention toward willingness. The result showed 31.51% of respondents have received information about organic rice. Correlation and regression analysis stated there was significant relationship for intention, but awareness no significant in regression analysis. This indicates that awareness does not necessarily affect the willingness of purchasing organic rice. Thus, understanding willingness concept will contribute in expanding market of organic rice. Thus, these study can be used in future to encourage people consume organic rice. Faculty of Plantation and Agrotechnology 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf Razman, Nur Nadirah (2016) Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This study seeks to understand the level of awareness, the intention and willingness of purchasing organic rice in Jasin, Melaka population area. This study was carried out by distribute the questionnaire randomly to the Jasin population based on sample size. Data were analyzed using descriptive, correlation and regression analysis to determine relationship between awareness and intention toward willingness. The result showed 31.51% of respondents have received information about organic rice. Correlation and regression analysis stated there was significant relationship for intention, but awareness no significant in regression analysis. This indicates that awareness does not necessarily affect the willingness of purchasing organic rice. Thus, understanding willingness concept will contribute in expanding market of organic rice. Thus, these study can be used in future to encourage people consume organic rice.
format Student Project
author Razman, Nur Nadirah
spellingShingle Razman, Nur Nadirah
Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
author_facet Razman, Nur Nadirah
author_sort Razman, Nur Nadirah
title Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_short Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_full Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_fullStr Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_full_unstemmed Consumers' awareness and willingness to purchase organic rice: a case study in Jasin, Melaka / Nur Nadirah Razman
title_sort consumers' awareness and willingness to purchase organic rice: a case study in jasin, melaka / nur nadirah razman
publisher Faculty of Plantation and Agrotechnology
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/17444/2/PPb_NUR%20NADIRAH%20RAZMAN%20AT%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/17444/
_version_ 1685648944852369408
score 13.211869

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