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The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin

The purpose of this research was to determine the significant relationship among resource, outcomes, process and image and social responsibility towards customer satisfaction at Y-Centre, Melaka. There were four objectives in this research: 1) to investigate whether resource has positive relationshi...

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Main Author: Zainal Abidin, Siti Yuwanis
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/17302/1/PPb_SITI%20YUWANIS%20ZAINAL%20ABIDIN%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17302/
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spelling my.uitm.ir.173022019-04-19T03:41:59Z http://ir.uitm.edu.my/id/eprint/17302/ The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin Zainal Abidin, Siti Yuwanis The purpose of this research was to determine the significant relationship among resource, outcomes, process and image and social responsibility towards customer satisfaction at Y-Centre, Melaka. There were four objectives in this research: 1) to investigate whether resource has positive relationship with the customer satisfaction, 2) to examine whether outcomes has positive relationship with the customer satisfaction, 3) to study whether process has positive relationship with the customer satisfaction and 4) to determine whether image and social responsibility has positive relationship with the customer satisfaction. The quantitative research approach was in this study as a research design. The study samples is 112 customers of Y-Centre, Melaka as the case study. Data analysis for this study was conducted using SPSS (Statistical Package for the Social Sciences) software. The analysis used descriptive statistics such as mean, frequency, percentage and standard deviation, as well as correlation analysis and regression analysis to facilitate meaningful analysis. The findings indicated that there were significant relationships between resource, outcomes, process, image and social responsibility and customer satisfaction. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17302/1/PPb_SITI%20YUWANIS%20ZAINAL%20ABIDIN%20BM%2017_5.pdf Zainal Abidin, Siti Yuwanis (2017) The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The purpose of this research was to determine the significant relationship among resource, outcomes, process and image and social responsibility towards customer satisfaction at Y-Centre, Melaka. There were four objectives in this research: 1) to investigate whether resource has positive relationship with the customer satisfaction, 2) to examine whether outcomes has positive relationship with the customer satisfaction, 3) to study whether process has positive relationship with the customer satisfaction and 4) to determine whether image and social responsibility has positive relationship with the customer satisfaction. The quantitative research approach was in this study as a research design. The study samples is 112 customers of Y-Centre, Melaka as the case study. Data analysis for this study was conducted using SPSS (Statistical Package for the Social Sciences) software. The analysis used descriptive statistics such as mean, frequency, percentage and standard deviation, as well as correlation analysis and regression analysis to facilitate meaningful analysis. The findings indicated that there were significant relationships between resource, outcomes, process, image and social responsibility and customer satisfaction.
format Student Project
author Zainal Abidin, Siti Yuwanis
spellingShingle Zainal Abidin, Siti Yuwanis
The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
author_facet Zainal Abidin, Siti Yuwanis
author_sort Zainal Abidin, Siti Yuwanis
title The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
title_short The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
title_full The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
title_fullStr The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
title_full_unstemmed The significant relationship among factors contributing towards customer satisfaction at Y-Centre, UTC Melaka / Siti Yuwanis Zainal Abidin
title_sort significant relationship among factors contributing towards customer satisfaction at y-centre, utc melaka / siti yuwanis zainal abidin
publisher Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/17302/1/PPb_SITI%20YUWANIS%20ZAINAL%20ABIDIN%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17302/
_version_ 1685648924406185984
score 13.211869

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