Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
The purpose of this study is to examine the factors influencing student’s preferences towards e-commerce textbook purchase in university Malacca City Campus. This study will be based on the elements of technology acceptance model which are reliability, perceive ease of use, perceived usefulness and...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17272/1/PPb_NUR%20ERMA%20IZZATY%20MAZLAN%20BM%2017_5.pdf http://ir.uitm.edu.my/id/eprint/17272/ |
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