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Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan

The purpose of this study is to examine the factors influencing student’s preferences towards e-commerce textbook purchase in university Malacca City Campus. This study will be based on the elements of technology acceptance model which are reliability, perceive ease of use, perceived usefulness and...

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Main Author: Mazlan, Nur Erma Izzaty
Format: Student Project
Language:English
Published: Faculty of Business and Management 2017
Online Access:http://ir.uitm.edu.my/id/eprint/17272/1/PPb_NUR%20ERMA%20IZZATY%20MAZLAN%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17272/
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id my.uitm.ir.17272
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spelling my.uitm.ir.172722019-04-17T03:18:31Z http://ir.uitm.edu.my/id/eprint/17272/ Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan Mazlan, Nur Erma Izzaty The purpose of this study is to examine the factors influencing student’s preferences towards e-commerce textbook purchase in university Malacca City Campus. This study will be based on the elements of technology acceptance model which are reliability, perceive ease of use, perceived usefulness and quality of information. The researcher focuses only at students in University Malacca City Campus. The sampling technique use in this research is sampling systematic in this research. Therefore 300 sample size. Data analysis may involve determining consistent patterns and summarizing the appropriate details revealed with the study in running and analysing data gained in this study, using Statistical Package for Social Science (SPSS) in order to key in data, analyse and formulate the data collected from the respondents via questionnaires. The codding of the data will be done manually before the process of key in data could be done by using the software. Faculty of Business and Management 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17272/1/PPb_NUR%20ERMA%20IZZATY%20MAZLAN%20BM%2017_5.pdf Mazlan, Nur Erma Izzaty (2017) Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The purpose of this study is to examine the factors influencing student’s preferences towards e-commerce textbook purchase in university Malacca City Campus. This study will be based on the elements of technology acceptance model which are reliability, perceive ease of use, perceived usefulness and quality of information. The researcher focuses only at students in University Malacca City Campus. The sampling technique use in this research is sampling systematic in this research. Therefore 300 sample size. Data analysis may involve determining consistent patterns and summarizing the appropriate details revealed with the study in running and analysing data gained in this study, using Statistical Package for Social Science (SPSS) in order to key in data, analyse and formulate the data collected from the respondents via questionnaires. The codding of the data will be done manually before the process of key in data could be done by using the software.
format Student Project
author Mazlan, Nur Erma Izzaty
spellingShingle Mazlan, Nur Erma Izzaty
Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
author_facet Mazlan, Nur Erma Izzaty
author_sort Mazlan, Nur Erma Izzaty
title Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
title_short Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
title_full Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
title_fullStr Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
title_full_unstemmed Factors influencing students preferences towards e-commerce textbook purchase at university / Nur Erma Izzaty Mazlan
title_sort factors influencing students preferences towards e-commerce textbook purchase at university / nur erma izzaty mazlan
publisher Faculty of Business and Management
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/17272/1/PPb_NUR%20ERMA%20IZZATY%20MAZLAN%20BM%2017_5.pdf
http://ir.uitm.edu.my/id/eprint/17272/
_version_ 1685648920072421376
score 13.211869

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