The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
This chapter will describe the whole process of this project, started from the main introduction of the Bunchos’ product until its solution. The problem of this product is due to its lack of attention on promoting and redesigning eye-catching packages which may attract customers to purchase it. This...
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| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Art and Design
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16612/2/PPb_NURRUL%20SHAHIRAH%20MOHD%20ZAIN%20AD%2013_5.pdf http://ir.uitm.edu.my/id/eprint/16612/ |
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