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The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain

This chapter will describe the whole process of this project, started from the main introduction of the Bunchos’ product until its solution. The problem of this product is due to its lack of attention on promoting and redesigning eye-catching packages which may attract customers to purchase it. This...

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Main Author: Mohd Zain, Nurrul Shahirah
Format: Student Project
Language:English
Published: Faculty of Art and Design 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16612/2/PPb_NURRUL%20SHAHIRAH%20MOHD%20ZAIN%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16612/
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spelling my.uitm.ir.166122019-09-20T02:55:23Z http://ir.uitm.edu.my/id/eprint/16612/ The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain Mohd Zain, Nurrul Shahirah This chapter will describe the whole process of this project, started from the main introduction of the Bunchos’ product until its solution. The problem of this product is due to its lack of attention on promoting and redesigning eye-catching packages which may attract customers to purchase it. This whole process consists of four stages which are Literature review, Objectives and research methodology, Analysis and findings, and Proposal. Each and every stage has its own purpose and contents. Basically, literature review focuses on the impact of Buncho coloring product which have reduce in number of demands in the local market, whereby a few researches are made to this products and compares with its competitor. Theoretical study is conducted through references from internet, textbooks, and even written materials such as books and newspapers. A numbers of approaches have been made not only between competitors but in other potential items as well in order to cater the problem. Early reviews are also conducted in this stage to identify problems and any information obtained will be used as a reference to provide a form of observation. The main focus of objectives and research methodology is to promote a new design that will attract more customers on knowing the Buncho coloring materials and significantly increase the market demand. The methodology stated will be the procedure of the project execution as a solution in order to cater the problem. Faculty of Art and Design 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16612/2/PPb_NURRUL%20SHAHIRAH%20MOHD%20ZAIN%20AD%2013_5.pdf Mohd Zain, Nurrul Shahirah (2013) The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This chapter will describe the whole process of this project, started from the main introduction of the Bunchos’ product until its solution. The problem of this product is due to its lack of attention on promoting and redesigning eye-catching packages which may attract customers to purchase it. This whole process consists of four stages which are Literature review, Objectives and research methodology, Analysis and findings, and Proposal. Each and every stage has its own purpose and contents. Basically, literature review focuses on the impact of Buncho coloring product which have reduce in number of demands in the local market, whereby a few researches are made to this products and compares with its competitor. Theoretical study is conducted through references from internet, textbooks, and even written materials such as books and newspapers. A numbers of approaches have been made not only between competitors but in other potential items as well in order to cater the problem. Early reviews are also conducted in this stage to identify problems and any information obtained will be used as a reference to provide a form of observation. The main focus of objectives and research methodology is to promote a new design that will attract more customers on knowing the Buncho coloring materials and significantly increase the market demand. The methodology stated will be the procedure of the project execution as a solution in order to cater the problem.
format Student Project
author Mohd Zain, Nurrul Shahirah
spellingShingle Mohd Zain, Nurrul Shahirah
The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
author_facet Mohd Zain, Nurrul Shahirah
author_sort Mohd Zain, Nurrul Shahirah
title The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
title_short The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
title_full The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
title_fullStr The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
title_full_unstemmed The impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / Nurrul Shahirah Mohd Zain
title_sort impact of insufficient promotion and unattractive packaging towards brand (case study : buncho) / nurrul shahirah mohd zain
publisher Faculty of Art and Design
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16612/2/PPb_NURRUL%20SHAHIRAH%20MOHD%20ZAIN%20AD%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/16612/
_version_ 1685648826448216064
score 13.211869

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