Cover Image

Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr

This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...

Full description

Saved in:

Bibliographic Details
Main Authors:	Syed Annuar, Sharifah Nurafizah, Stephen Laison Sondoh Jr
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Online Access:	http://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf http://ir.uitm.edu.my/id/eprint/16447/
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategic management accounting information usage and the choice of competitive strategy: moderating role of corporate life cycle / Pu Zhao, Raman Noordin and Stephen Laison Sondoh Jr
by: Pu, Zhao, et al.
Published: (2023)

How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
by: Wong, Siao Fui, et al.
Published: (2017)

Celebrity Endorsements in Non-Profit Settings: A Literature Review
by: Syed Annuar, Sharifah Nurafizah, et al.
Published: (2016)

A study on consumers adoption of cool Citrus Listerine in Kota Kinabalu, Sabah / Sharifah Nurafizah Syed Annuar
by: Syed Annuar, Sharifah Nurafizah
Published: (2006)

Celebrity Endorsements in Organ Donation Advertisements : Altruism As a Moderator
by: Sharifah Nurafizah Syed Annuar, et al.
Published: (2018)

Intention to consume towards functional foods among senior citizen in Malaysia / Flaviana Ivy Febian and Sharifah Nurafizah Syed Annuar
by: Febian, Flaviana Ivy, et al.
Published: (2020)

The impact of consumption values towards intention to visit green hotel in Malaysia / Nur Shakinah Joibi and Sharifah Nurafizah Syed Annuar
by: Joibi, Nur Shakinah, et al.
Published: (2020)

The Effect of Celebrity Endorser Attributes, Issue Involvement and Perceived Social Support on Attitude Towards Organ Donation Registration
by: Stephen Laison Sondoh Jr, et al.
Published: (2018)

The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling
by: Noorham, Nareesa, et al.
Published: (2020)

Comparing performance of business and non-business students in entrepreneurship education / Sharifah Nurafizah Syed Annuar, Mydah Mylenda Eric and Ibianaflorinciliana Niane Anthony Aning.
by: Syed Annuar, Sharifah Nurafizah, et al.
Published: (2016)

Determining the effect of service quality towards patients' satisfaction in private hospitals in Kota Kinabalu, Sabah Malaysia / Sharifah Nurafizah Syed Annuar and Nur Shahafiqah Nadiah Jaffery
by: Syed Annuar, Sharifah Nurafizah, et al.
Published: (2018)

The effect of perceived usefulness, perceived ease of use, trust and perceived risk toward E-wallet usage / Akmal Nashren Abd Malik and Sharifah Nurafizah Syed Annuar
by: Abd Malik, Akmal Nashren, et al.
Published: (2019)

Factors affecting attitudes towards fruits and vegetables consumption on YouTube: a conceptual paper / Nur Shahafiqah Nadiah Jaffery, Sharifah Nurafizah Syed Annuar and Joseph Alagiaraj Thamburaj
by: Jaffery, Shahafiqah Nadiah, et al.

Factors affecting attitudes towards fruits and vegetables consumption on YouTube: a conceptual paper / Nur Shahafiqah Nadiah Jaffery, Sharifah Nurafizah Syed Annuar and Joseph Alagiaraj Thamburaj
by: Jaffery, Nur Shahafiqah Nadiah, et al.
Published: (2020)

Celebrity endorser attributes, perceived social support and attitudes on the intention to register as organ donors
by: Sharifah Nurafizah Syed Annuar
Published: (2017)

Classification of thumbprint using Artificial Neural Network (ANN) / Nurafizah Zakaria
by: Zakaria, Nurafizah
Published: (2011)

The practices of local cosmetic product on the customer loyalty among Malaysian youth / Nareesa Noorham, Sharifah Nurafizah Syed Anuar and Hasnawati Guliling
by: Noorham, Nareesa, et al.
Published: (2020)

Celebrity endorsement and the fashion world an emerging trend: the leverage of celebrity endorsement towards consumer buying behavior
by: Gomathy A/P Sangara Murthi, .
Published: (2011)

Celebrity Endorsement in the Airline Industry of Malaysia
by: Md Zibran, Ibn Atique
Published: (2014)

Celebrity and non-celebrity endorsement effectiveness on consumers’ attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Md Said, Nor Pujawati, et al.
Published: (2015)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
by: Wan Noraini, Wan Napi
Published: (2015)

Celebrity endorsements: effectiveness on white goods purchase
by: Marshida Mohamad, .
Published: (2011)

The impact of celebrity endorsement on followers’ impulse purchasing
by: Yue, Xiaofan, et al.
Published: (2022)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
by: Laison Sondoh JR, Stephen
Published: (2009)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
by: Sondoh, Stephen Laison Jr
Published: (2009)

Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
by: Raynie, Izzah
Published: (2013)

Impact of celebrity-endorsed environmental advertisements on green economy development
by: Li, Mengyu, et al.
Published: (2022)

Factors influencing the effectiveness of celebrity endorsement in advertisement / Harlinda Bailey
by: Bailey, Harlinda
Published: (2015)

Reengineering the electrical wiring system of Cebu Technological University, Tuburan Campus / Romel D. Baflor, Alden Q. Gabuya, Jr. and Gregorion P. Pajaron Jr.
by: Baflor, Romel D., et al.
Published: (2024)

Emotion / Tina Stephen Enggong
by: Stephen Enggong, Tina
Published: (2023)

Impact of Celebrity Endorsement on the Purchasing Intentions among Young Adults in Malaysia
by: Chen, Can
Published: (2014)

The factors that influence student’s intention towards celebrity endorsement / Fairuz Nasri
by: Nasri, Fairuz
Published: (2018)

Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements
by: Wan Roazha, Wan Mat, et al.
Published: (2019)

The impact of celebrity endorsement on young adult’s purchase intention of cosmetic products
by: Tam, Kah Yean
Published: (2022)

Consumers’ attitudes towards western and asian celebrity endorsement in cosmetics industry
by: Annie Tan Wee Wen
Published: (2011)

The influences of celebrity endorsements on consumers' purchase intentions toward sports equipment
by: Chong, Wei Ni
Published: (2024)

Effectiveness Of Celebrity Endorsement Towards Cosmetic Advertising In Tebrau, Johor Bahru
by: Vijessri, Ravi
Published: (2017)

Beloved father / Tina Stephen Enggong
by: Stephen Enggong, Tina
Published: (2022)

Beloved womb / Tina Stephen Enggong
by: Stephen Enggong, Tina
Published: (2022)