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Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr

This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...

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Main Authors: Syed Annuar, Sharifah Nurafizah, Stephen Laison Sondoh Jr
Format: Article
Language:English
Published: Universiti Teknologi MARA Sabah, Kota Kinabalu 2016
Online Access:http://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf
http://ir.uitm.edu.my/id/eprint/16447/
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spelling my.uitm.ir.164472019-04-22T07:33:51Z http://ir.uitm.edu.my/id/eprint/16447/ Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr Syed Annuar, Sharifah Nurafizah Stephen Laison Sondoh Jr This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in enhancing the effectiveness of messages as mentioned in the literature. This paper presents the results of a systematic literature review to locate articles and examine the contents. A total of 15 articles were reviewed for this paper. Hence, several propositions are developed based on the discussions of the literature. Conclusions and implications are presented at the end of the paper. Universiti Teknologi MARA Sabah, Kota Kinabalu 2016 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf Syed Annuar, Sharifah Nurafizah and Stephen Laison Sondoh Jr (2016) Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr. Borneo Akademika, 1 (1). pp. 13-22. ISSN 2462-1641
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in enhancing the effectiveness of messages as mentioned in the literature. This paper presents the results of a systematic literature review to locate articles and examine the contents. A total of 15 articles were reviewed for this paper. Hence, several propositions are developed based on the discussions of the literature. Conclusions and implications are presented at the end of the paper.
format Article
author Syed Annuar, Sharifah Nurafizah
Stephen Laison Sondoh Jr
spellingShingle Syed Annuar, Sharifah Nurafizah
Stephen Laison Sondoh Jr
Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
author_facet Syed Annuar, Sharifah Nurafizah
Stephen Laison Sondoh Jr
author_sort Syed Annuar, Sharifah Nurafizah
title Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
title_short Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
title_full Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
title_fullStr Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
title_full_unstemmed Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
title_sort celebrity endorsements in non-profit settings: a literature review / sharifah nurafizah syed annuar and stephen laison sondoh jr
publisher Universiti Teknologi MARA Sabah, Kota Kinabalu
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/16447/1/AJ_SHARIFAH%20NURAFIZAH%20SYED%20ANNUAR%20BA%2016.pdf
http://ir.uitm.edu.my/id/eprint/16447/
_version_ 1685648803236937728
score 13.211869

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