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The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad

The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solutio...

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Main Author: Mohamad, Musaddiq
Format: Thesis
Language:English
Published: 2015
Subjects:
Customs relative to public and social life
Online Access:https://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf
https://ir.uitm.edu.my/id/eprint/15986/
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spelling my.uitm.ir.159862022-03-10T02:38:12Z https://ir.uitm.edu.my/id/eprint/15986/ The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad Mohamad, Musaddiq Customs relative to public and social life The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solution. However, most empirical studies are focusing on the categorization of places rather than the socio-cultural impacts of a chosen place, town, city, or region which hallmark event takes part. Hallmark event has always played a huge sentimental role in promoting event and places in Malaysia. This study attempts to enrich the previous semantic-tangle on the definitions of place and how they relate with hallmark event socio-cultural impact. This study examines four main factors in studying the relationship between place and hallmark event in a context of socio-culture, which are loci/space, people/social, event/experience, and cultural impacts. The chosen Hallmark event was Malacca Art and Performance (MAP) festival, which is one of the well-known events happening in Malaysia each year attracting strong art enthusiast and lovers all around the globe towards one UNESCO rated destination. Systematic observation and surveys have been distributed towards 100 convenience sampling audience of MAP festival 2013, coming from background such as local visitors, tourist, host community and organizers. The proposed framework and hypothesis given to support finding that they are strong valid correlation between loci/space, people/social, event/experience, and cultural impacts with hallmark event impact. It has been found that, this positive relationship of well planned and managed event would result into spectacular impact of audience not only lifting the event higher but also the socio-cultural acceptance and awareness towards the importance of hallmark event and tourism industry. It is recommended that place (loci, people, and event) should be considered by authorities before conducting Hallmark Event. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf ID15986 Mohamad, Musaddiq (2015) The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad. Masters thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customs relative to public and social life
spellingShingle Customs relative to public and social life
Mohamad, Musaddiq
The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
description The tourism industry has been one of the key to economic growth globally, and as the second after manufacturing industry, particularly here in Malaysia (Thomas, 2012). With the scale of attracting bigger attention of audiences towards a cultural event, Hallmark event has always been the best solution. However, most empirical studies are focusing on the categorization of places rather than the socio-cultural impacts of a chosen place, town, city, or region which hallmark event takes part. Hallmark event has always played a huge sentimental role in promoting event and places in Malaysia. This study attempts to enrich the previous semantic-tangle on the definitions of place and how they relate with hallmark event socio-cultural impact. This study examines four main factors in studying the relationship between place and hallmark event in a context of socio-culture, which are loci/space, people/social, event/experience, and cultural impacts. The chosen Hallmark event was Malacca Art and Performance (MAP) festival, which is one of the well-known events happening in Malaysia each year attracting strong art enthusiast and lovers all around the globe towards one UNESCO rated destination. Systematic observation and surveys have been distributed towards 100 convenience sampling audience of MAP festival 2013, coming from background such as local visitors, tourist, host community and organizers. The proposed framework and hypothesis given to support finding that they are strong valid correlation between loci/space, people/social, event/experience, and cultural impacts with hallmark event impact. It has been found that, this positive relationship of well planned and managed event would result into spectacular impact of audience not only lifting the event higher but also the socio-cultural acceptance and awareness towards the importance of hallmark event and tourism industry. It is recommended that place (loci, people, and event) should be considered by authorities before conducting Hallmark Event.
format Thesis
author Mohamad, Musaddiq
author_facet Mohamad, Musaddiq
author_sort Mohamad, Musaddiq
title The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_short The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_full The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_fullStr The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_full_unstemmed The relationship between place and hallmark event in a socio-cultural context / Musaddiq Mohamad
title_sort relationship between place and hallmark event in a socio-cultural context / musaddiq mohamad
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/15986/1/TM_MUSADDIQ%20MOHAMAD%20KHALIL%20AD%2015_5.pdf
https://ir.uitm.edu.my/id/eprint/15986/
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score 13.211869

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